Focus groups are an ideal tool for gathering ideas, solving problems, getting feedback and ultimately making improvements in organisations.
In this one day course we will look at developing objectives, setting up and facilitating focus groups, dealing with group dynamics and getting meaningful outcomes.
Ensures you are able to:
- Understand the purpose and different types of focus groups
- Design, set up and recruit for focus groups and think about practical considerations
- Effectively structure and plan the focus group, thinking about objectives, content, and question design
- Be aware of the skills you can develop to be an effective facilitator – including active listening, questioning and probing
- Confidently manage different groups and group dynamics
- Think about how to collate, analyse and make best use of the information and data you collect
- Apply your own practical experience of group work to help you design and deliver effective focus groups.
Who should attend?
Suitable for anyone who is currently running or intends to run focus groups and has limited experience of facilitating groups and gathering information.
Margot is an experienced trainer and facilitator who has worked with a diverse range of groups, mainly in the voluntary sector both nationally and internationally. Margot has extensive experience in facilitating focus groups for staff and volunteers.
Margot’s work focusses on inclusion and most recently has worked with people living with HIV, designing and running training and workshops for men and women who will become peer mentors and group facilitators. She has designed and delivered training on communication and active listening, conflict resolution, cross cultural communication, group management and dynamics and practicalities.
Margot supported our strategic planning process in 2016, delivering well structured, outcome-focussed discussion, debate and creative thinking. We got a lot from working with the trainers and outcomes we couldn’t have achieved without their collaboration and support.